A.

Factor competitive : The threat of new entrants (đe dọa từ đối thủ mới),rivalry of  conpetitors(đối thủcạnh tranh) ,threat of substitutes(đe dọa từ sản phẩm thay thế ),Bargaining power of customers(sức mạnh đe dọa từ khách hàng),Bargaining power of suppliers(sức mạnh đe dọa từ nhà cung cấp)

B.

BUSINESS FOCUS ON CUSTOMER

+VALUE CHAIN ;Is a basic sequence of operations in the company increases

the value of products and services.

Using the value chain to highlight the good competitive strategy

that can be applied to increase the value for

products and services.

+Các quy trình chính (Primary processes):directly related to the production or supply of products

+Các quy trình hỗ trợ (Support processes:support the daily operations of the company and indirectly contribute to the product or service.

Tái cấu trúc các quy trình nghiệp vụ (business  process reengineering - BPR)

1.Công ty năng động (Agile Company):have  4 strategies basic

2.Công ty ảo (Virtual company):use information technology to connect People ,Organizations, Assets and ideas .Create information systems company

3.Công ty tạo ra tri thức (knowledge – creating  companies):

-Always create new business knowledge

-Common knowledge throughout the organization

-Quickly put the new knowledge into products and services

-Tri thức rõ ràng (Explicit knowledge):Data, documents, written or thought stored in the computer

-Tri thức ngầm (Tacit knowledge):located in the minds of employees