Public relation

 Iphone PR campaign

Posted by: Rajiv Harjai | July 4, 2007

• the iphone till 27th June had over 11,000 articles; over 69 million hits on Google and above 300K Blog posts to start with.

• One of the great things about the iphone campaign was taking the celebrities out of advertisements (besides the debut commercial) and concentrating on the phone.

• The campaign started with debuting commercial at the Oscars featuring 31 Celebrities saying hello, but it was clips taken from movies and TV shows, I am sure that the Apple PR team didn't pay the celebrities for that, moreover the copyrights might rest with the movie distributors.

 PR firm has interns post positive reviews for clients

by Gagan Biyani on August 22, 2009

• When it comes to winning in the App Store, one PR firm has discovered a dynamite strategy: throw ethics out the window. Reverb Communications, a PR firm that represents dozens of game publishers and developers, has managed to find astounding success on Apple's App Store for its clients.

• Among its various tactics? It hires a team of interns to trawl iTunes and other community forums posing as real users, and has them write positive reviews for their client's applications. Yeah, that 5-star iTunes app review you saw for the once top-5 paid app Enigmo? It might not be written by a real user, but rather by Pangea Software's PR firm. Reverb isn't the first to try and game the user review process, but they are definitely one of the most blatant cases.

• Public Relations Strategy:

• Reverb will instill a public relations strategy that will focus on product reviews and "earned" media. Our programs will be designed uniquely and specifically for each title with the intention of driving industry and consumer awareness through press interviews, product reviews and previews, and out-of-the-box programs. Aspects on the PR program include:

• o Traditional plan used to launch gaming software

o Messaging and Positioning

o Press Releases

o Media Outreach

o Preview Code (if applicable)

o Review Code (if applicable)

o Focus on Online and Print Publications

o Media Tours (if applicable)